MELBOURNE, AUSTRALIA
MELBOURNE CRICKET GROUND
AUGUST 19 - 20, 2025
 
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On Demand

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Welcome to the Video on Demand Page for DigiMarCon Melbourne 2025.

Master Classes (On Demand)

Tuesday, August 19th, 2018
Below are the slide decks for all the Master Classes on Tuesday, August 19th, 2018 at the Melbourne Cricket Ground (MCG) in Melbourne, Melbourne.

AUNZ-2018-01
Digital Marketing Strategy Master Class
Celina Farrell
Digital Strategist and Director
MAXEMUS Digital Marketing
Overview
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Overview
Is your approach to digital marketing strategy consistently hitting all of your KPIs and objectives? If not, this is the masterclass for you. Join digital strategist Celina Farrell, from MAXEMUS Digital Marketing, for advanced, actionable, step-by-step guidance in creating a digital marketing strategy that will take your results to the next level.

Be prepared to discover:

The world’s best digital marketing planning framework, with a step-by-step guide to rapidly create an integrated digital strategy—your roadmap to success
The power of targeting—how to focus your marketing on exactly the right audience, so you’ll boost your conversion rates
How to get your value proposition right, so your prospects buy into your brand
Why you should always build your marketing around the right vision, objectives and KPIs

Plus, we’ll provide you with access to handy worksheets and guides:

– Digital Marketing Strategy Workbook Template
– B2B and B2C Digital Marketing Plan Examples
– Digital Marketing Audit Spreadsheet
– Multichannel Campaign Planning Worksheet
– Budget Planning Spreadsheet
– 90 Day Planning Template

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AUNZ-2018-02
Social Media Marketing Master Class
Mathew Slavica
Founder
Digital Stand
Overview
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Overview
The master class will focus on three key areas:

1. The art and science of performance-based social media – How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.

2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.

3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.

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AUNZ-2018-03
Podcast Marketing Master Class
Ronsley Vaz
Chief Executive Officer
Amplify
Overview
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Overview
What if you could create a platform that allows your leads to qualify themselves? What if you could build trust, prove value and affirm authority by creating a piece of audio that you can repurpose all your marketing from? This is the Podcast Marketing MasterClass and in this session you will learn how to be creative with your podcast while attracting the right clients to your business.
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AUNZ-2018-05
Video Marketing Master Class
Chris Schwager
Video Marketing Strategist
Ridge Films
Overview
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Overview
Did you know that business videos can skyrocket site traffic and that audiences are 10x more likely to engage, embed, and share video content? And a side note..they’re hands down the most effective form of marketing available to us today? Using video marketing can be incredibly effective when used correctly, but at the start, it can be overwhelming to get up and running. What sort of strategy should you be using? What kind of video actually converts to purchase? How long should your videos be? Not to mention that little complication.. how do you actually make professional videos that look amazing? The short answer? A video is NOT a one size fits all solution and the ‘right’ kind of content for you could be one of many options, depending on your type of business. Let us help set you up for success! In this session, Chris will teach you how to master the art of video strategy and video storytelling to create effective, engaging videos for your company’s website and/or social channels.
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General Sessions (On Demand)

Thursday, August 19th, 2018
Below are the video and slide decks for all the General Sessions on Thursday, August 19th, 2018 at the Melbourne Cricket Ground (MCG) in Melbourne, Melbourne.

AUNZ-2018-06
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge in 2018
Tony Eades
CEO (APAC) and Chief Strategy Officer
Salted Stone
Overview
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Overview
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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AUNZ-2018-07
Build a 360 Degree View of Your Customers and Smash Your Targets
Matt Murfitt
Director – Data and Analytics
Goji Web Marketing
Overview
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Overview
We all know that customer segmentation is critical to success in the online world, but how is this done across multiple data sources? From mobile apps, to website cookies, to your CRM, offline data and more. Is there a way to bring all of these together? Absolutely, lets learn how – together. Data Management Platforms such as Adobe’s Audience Manager or BlueKai are often referred to but little talked about. Here we will go through the future of customer data for marketing, ensuring you are up with the play on making your next move into the new generation of targeted advertising as it starts to unfold.
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AUNZ-2018-08
Social Media Marketing: Beyond Likes, Shares, and Cat Photos
Praval Singh
Senior Product Marketing Leader
Zoho
Overview
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Overview
The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.
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AUNZ-2018-09
Augmenting Your Digital Strategy
Samantha Ramlu
Managing Director and Co-founder
M Theory
Overview
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Overview
Technologies like AR, VR and mixed reality have opened up a world of possibilities to create stronger audience connections through mobile experiences, but there’s a lot of ‘tech for tech’s sake’ being developed. The heart of a great campaign is great storytelling and the key to getting results is bringing together strategy, technology and design to solve problems and bring ideas to life, while creating memorable experiences which deliver deeper audience engagement.

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AUNZ-2018-10
Leveraging AI in Digital Media
Ian Farmer
Managing Director
Frontiering
Overview
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Overview
As business professionals across various industries embrace data-driven decision-making and begin to experience the power of precision available at their fingertips, more marketers are turning to artificial intelligence to improve the efficacy of their media placements.

Disruption in this space is being driven by
– Media / Publisher mergers and acquisitions
– an ever-increasing programmatic inventory supply
– availability of smart audience behavioural targeting
– facilitated by automated & intelligent software tools.

How then should marketers embrace these changes to improve their targeting reach and conversion funnels?

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AUNZ-2018-11
Tactical SEO – Conducting SEO as though lives depend on it
Stuart Brown
Head of Digital Strategy
LocalSearch
Overview
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Overview
Before Stuart Brown was an SEO specialist, he was an infantryman in the Melbournen Defence Force. This combination of experiences has given Stuart a different and unique insight into being visible on search engines. Although at the time he was training to go to war, Stuart learned many concepts which he has been able to apply to his work with search engines, to great effect. One of the key concepts was the importance of the 1%. Meaning it’s the small things you do as a soldier that can be the difference between life and death. At Localsearch, our online directory receives millions of pageviews every month which small businesses rely on to capture new customers. This means the smallest changes can have massive consequences for a lot of people. In such a high-stakes environment, Stuart uses his military concepts and tactics to ensure search engine objectives are achieved, while minimising the risk competitors represent.

In particular, he:
Plans an SEO project like a military operation
Identifies and exploits competitor weaknesses
Gains the initiative on a motivated opponent
Uses deception tactics to misdirect competitors who are watching
Predicts and mitigates the most likely/most dangerous reactions of competitors

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AUNZ-2018-12
From Artificial Intelligence to Becoming Intelligence Amplified
Renee Stopps
Enterprise Account Director AUNZ
Microsoft
Overview
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Overview
At Microsoft, Bing is the largest application of Artificial Intelligence (AI). Join this session to walk through how Microsoft is using AI today and how AI is not only changing consumer behavior but how it’s changing marketing as we usher in the era of conversational technology through voice, bots and mixed reality. In this session I’ll also cover real life examples of how through the power of AI we are helping empower every person and every organisation on the planet to achieve more.
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AUNZ-2018-13
Mobile in the Middle
Ben Peacock
Founder and Partner
Republic of Everyone
Overview
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Overview
Camera, newsfeed, social, maps and more. The mobile phone is now the centre of most people’s lives. So how can you bring together all it’s features to create one cohesive campaign to market? Ben takes you through successful, long term, award winning campaigns that put the mobile at the centre of everything.
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AUNZ-2018-14
Why Facebook Messenger is the Next Big Marketing Channel
James Gilbert
APAC Marketing Director
HubSpot
Overview
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Overview
When over two billion people are using a channel, businesses should be paying attention. HubSpot has spent over a year experimenting with Facebook Messenger to determine the most powerful ways it can be used for marketing. Learn why Facebook Messenger is the most promising new business communication channel as we walk you through how you can start using it today — no budget or technical skill needed.
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The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Oceania, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5-Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

  • Limiting Venue Capacities to allow for Social Distancing
  • Health and Safety Protocols
  • Safe Food and Beverages and Food-handling
  • Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
  • Sanitation and Disinfection of Common and High-Traffic Areas
  • Physical Distancing Measures Between Attendees
  • Social Distancing Room and Seating Configurations
  • Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

High-Profile Audience From Leading Brands

DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning

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